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Ticking this option will unlock the 'My Dive Shop' area for you. There you will be able to claim or create a business entity.
Much like a facebook page - you need to first have a personal account through which you can login and manage the business page.
After creating a personal account, you will be directed to 'My Dive Shop' section where you can claim existing listing or create a new one.
This is your personal profile - we advise the username to relate to you. If you own or operate a business it will have its own page that you manage.
Please use your real name - not the name of your business or nick name.
To me, this looks very much like the expression of a dog or a cat. Somehow it conveys a higher level of intelligence than many other fish.